Mustard or mayo? Hummus? Maybe an olive tapenade? Fancy. But no, we’re not talking about those types of spreads. Today, we’re here with a quick post discussing the differences between reader spreads and printer spreads. The long and short of it is that with the technology at our disposal in the print world today, […]
Where did that brochure you got at the car dealership come from? That magazine or menu in your mailbox? And what about the instruction manual that came with your new toaster? Did you ever wonder what steps they had to go through from being a marketing team’s latest campaign concept, and a twinkle in a graphic designer’s eye, […]
You may hear from some people in the printing world that bluelines are obsolete, but even as advances in technology have changed the way we proof, we think they still have value. You may be asking yourself, what is a blueline anyway? A blueline is a low res, booked proof […]
Did you know that when it comes to setting up your print files for a saddle stitch book vs a perfect bound (or coil/wire-o) book, that there’s different ways you should go about it?